BOLLYSHAKE

Bollyshake is a video feature account to highlight the dance subculture within the South Asian community. With the release of nearly every Bollywood movie comes a bundle of dance songs and choreographed segments, repeated and recorded and re-imagined by adoring fans. Bollyshake has become the epicenter of content for the South Asian community, quickly rising to over 750,000 followers on its Instagram account.

My contributions included Art Direction and Brand Strategy.

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The logo treatment was simplified to a text treatment that flowed swiftly from one character to the next to mirror a constant moving form, akin to dancing. Long tails flow from characters to resemble a dupatta, a shawl-like scarf adorned by South Asian women in both an everyday context and as an accessory while dancing. The color scheme was meant to be bright and orange to evoke the liveliness and brightness of dance.

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WANT TO CHAT?

WANT TO CHAT?

Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media links on the right. Want to go to the main page? Here you go.

Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media icons below. Want to go to the main page? Here you go.