THE MOSQUERS FILM FESTIVAL
A film festival based in Edmonton, Alberta with the intention to highlight the rising filmmaking talent within the Muslim diaspora and advocate for a more inclusive world across different faiths and ethnicities. “Mosquers” is a portmanteau of a mosque - the place of prayer for Muslims - and the Oscars.
Contributed Art Direction, Design, and Brand Strategy.
BEFORE
AFTER
LOGO REFRESH
The branding involved heavy use of a thick, brushed font meant to reflect the quick, hurried decisions of a film director committed to his work, filling in notes supplemented by a highlighter for the important parts.
It’s meant to evoke importance not just for a filmmaker’s work, but for the mission of the festival as well - a highlight reel for talent that need specialized attention. Aspects of importance are mimicked with the highlighter aesthetic throughout the branding.
(Above illustrations by Mariam Yusuf)
WANT TO CHAT?
WANT TO CHAT?
Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media links on the right. Want to go to the main page? Here you go.
Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media icons below. Want to go to the main page? Here you go.