THE PRESS GALLERY
Established 30 years ago, The Press Gallery has had a longstanding, established presence in Edmonton, with all the right foundations for strong market presence - eco-friendly procedures, free pick-up and delivery, recognizable and friendly employees, and reliable, high quality service. The company was aquired by Next Equities in 2017, which required an examination of the current presention of the company.
Contributed Art Direction, Design, and Brand Strategy.
BEFORE
AFTER
LOGO REFRESH
The focus of the rebrand was cleanliness. The new logo wanted to keep some measures of familiarity from the original - namely, the color scheme and "suited" mechanic.
It was important to present a logo with sharp lines without creases and bright whites to elicit as much of a pristine aesthetic as possible. The triangle shape is emblematic - a type of way to recognize its own tenure of quality for decades - while doubling as a means to serve as a geotag arrow on maps and collateral. Future considerations allow the triangle shape to be re-formatted into other types of clothing other than suits, such as dresses, carpets, or gowns.
WANT TO CHAT?
WANT TO CHAT?
Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media links on the right. Want to go to the main page? Here you go.
Hit me up any way you feel comfortable. If you’d like to reach me directly, let’s talk at ali.r.malik@gmail.com. If you’re kind of shy and want to inch your way to direct communication, find me on any of the social media icons below. Want to go to the main page? Here you go.